Brands

Tom Ford has been ever present at Wood and Watson, and its not hard to see why.

Tom Ford's background is deeply rooted in film, and his eyewear often feels like it belongs on a silver-screen icon from a bygone era of Hollywood glamour, reinterpreted for today.

 You can see echoes of 1960s starlets, 1970s rock icons, and 1980s power players in his collections. The shapes are classic—aviators, wayfarers, cat-eyes, and oversized shields—but they are always updated with a modern proportion, a sharper angle, or a luxurious finish that makes them feel current and exclusive.

Data eyewear has been with us for a few years now, and have already become a ready favourite in Hale.  They use solid, high-grade Japanese titanium and acetate, each frame taking 6 months to be finished. Every frame is designed with a sculptor's eye for proportion, balance, and detail. 

 Dita is understated luxury, the flawless finish, and the subtle, often hidden, branding. 

Dita's design and manufacturing standards are regarded as the benchmark by which other luxury brands are judged.

Christian Dior was a master of construction and a believer in the sacred rules of haute couture. The house is built on a foundation of impeccable craftsmanship, luxury, and attention to detail.

 From the precise toile process to the hand-stitched finishes, Dior represents the pinnacle of made-to-measure artistry. This commitment to quality is non-negotiable and is the bedrock upon which all its products—from clothing to perfumes—are built. It is the essence of timeless, uncompromising luxury.

Founded in 1987 with its first boutique on Sunset Boulevard in West Hollywood, Oliver Peoples has established a legacy of timeless eyewear. The brand is influenced by vintage American designs and the distinctive culture and surroundings of Los Angeles. Drawing inspiration from an estate collection of frames, the brand weaves elements of Hollywood, fashion, art, music, and the Southern California lifestyle into its creations.

Renowned for premium materials, superior lens technology, and subtle, logo-free detailing, Oliver Peoples exemplifies understated luxury and enduring craftsmanship.

The brand has expanded globally, cultivating a loyal following of tastemakers who value its storytelling, meticulous design, and refined aesthetic.

Oliver Peoples has also pioneered collaborative partnerships, blending its California style with the unique visions of other creators and reimagining the timeless appeal of cultural icons.  With a focus on quality, innovation, and authenticity, the brand continues to craft eyewear that reflects a refined, enduring sense of style.

Brand new to us here, Zegna has produced its first range of eyewear this year.

Zegna is famed for its understated, yet confident menswear clothing styling, that speaks to those who understand that true sophistication is not shouted, but felt in the weight of a fabric, seen in the precision of a silhouette, and rooted in a legacy of genuine care.

"Elegance as a responsible practice, where the highest luxury is found in the integrity of the materials, the intelligence of the cut, and a harmonious relationship with the natural world."

The House of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. Shortly after, the first FENDI boutique opened its doors, establishing a leather goods and fur workshop. Quickly gaining international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. The collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years, while Silvia Venturini Fendi seconded him in the Artistic Direction starting in 1992. In 1994, she heads the Leather Goods Accessories department, and later the Menswear line. In 2000, the LVMH Group acquires FENDI and becomes its majority shareholder in 2001. Today, the Maison is synonym with quality, tradition, experimentation and creativity brought by the vision of Silvia Venturini Fendi, with fourth generation Fendi family heiress Delfina Delettrez Fendi as Artistic Director of the Jewelry department.

Montblanc designs and crafts functional, sophisticated products for creative and inspired individuals who challenge the status quo and explore life through different perspectives. Inspired by the Mont Blanc - the highest peak in Europe - Montblanc has been disrupting the world of luxury with audacity, excellence and substance since 1906, first with the invention of revolutionary writing instruments, then with timepieces, leather goods, accessories, fragrances, eyewear and wearable technology. With unrelenting creativity and technical mastery, every piece is made to the highest standards of quality and elegance in each of its manufactures - Hamburg, Germany for its writing instruments, the Swiss Jura in Le Locle and Villeret for its timepieces or Florence, Italy for its leather goods.

Maui Jim started in the 80s as a small company selling sunglasses on Ka'anapali Beach in Lahaina, Maui. 

We have been stocking them for almost as long because we saw their excellence so early !

Seeing a need in the market for technology that could protect eyes from intense glare and harmful UV while bringing the brilliant colors of the island to life, they  engineered the revolutionary PolarizedPlus2 lens, which are polarized and protect from 100% of harmful UVA and UVB rays,.

Their original office is located in Lahaina, Maui, and they still design and test all of their sunglasses there.

Inspired by the beauty and culture of Maui, their mission is to spread aloha through vivid color, clarity, and detail.

For those who appreciate the sun, Maui Jim provides more vibrant colors of the world while protecting your eyes from the harsh effects of glare and harmful rays.

We make your life brighter so you see the colors of your world at their best and always feel confident in your style.